In the coffee world, there is a lot of conversation around sustainability — environmental, cultural, social and economic. Some specific brands of commerce and marketing (such as the Fair Trade certification or the development of direct trade relationships between larger coffee roasters and coffee plantations) have begun to flourish and really mean something to us, the consumers, at the other end of the coffee mug.
We may try to buy coffee that we know has a socially conscious providence or we may elect to do business with companies that are trying to create more equality throughout the entire coffee production cycle, from tree to cup. Another way we can contribute is to engage in microloans — giving money to an international entrepreneur through an organization such as Kiva, because $25 really can go a lot further in some parts of the world. These loans are mostly paid back to the lending organization and then you can choose to take your money back or to roll it into another microloan to help someone else.
For an example of how such a program can positively affect the coffee agriculture business, check out this great blog article on Kiva that shares the impact of its program on coffee farmers in Costa Rica.