When we talk about water at SCG, we’re usually dishing about mineral content, filtration or how to remove pesky scale build-up. Although water makes up 98% of the coffee that’s our daily lifeblood, we often take it for granted. Did…
At the end of April, Bloomberg reported (from Euromonitor) the most avid coffee drinking countries in the world, measured by the quantity consumed in liters per capita. We took that, put it in a table and assigned each country a general region, as well, so you can sort it and see which parts of the world are the biggest coffee connoisseurs.
Since spending a nice chunk of time in its rolling hills in our youth (St. Mullins reprazent), we have always had a soft little spot for Ireland. While the coffee scene in the rural areas was non existent, we didn’t really see much of anything going on in the major cities we visited, either, but that was 15 years ago and a lot has changed since then.
No, there weren’t any wrestlers present, but there was a high concentration of coffee related ninjas on the floor. Last week, we were lucky enough to head down to Anaheim, CA, for the Specialty Coffee Association of America’s Main Event, which is a specialty coffee industry educational and trade show that covers everything from coffee growers to roasters to equipment suppliers to mad skilled baristas. This year, it also hosted the United States Barista Championship — with Mike Phillips of Intelligentsia defending and re-securing his title. He’ll be heading out to compete with the rest of the national barista champs from around the world at the SCAE (Specialty Coffee Association of Europe) event this summer in the UK.
For Richard Branson, an essential criteria for his business success, his compass, is the idea of ‘fun’. He has infused it into all the brands he has founded, promoted and seen flourish — and it’s arguable that the simplicity of the idea in and of itself is what has made the brands he’s launched gain traction and longevity in their respective markets. Sure, when we get too complicated, we lose sight of what we’re trying to achieve and run the risk of confusing the people with whom we’re trying to communicate.