The double-edged sword of many small start-up companies is that growth can often come at a price -- sometimes that price is the culture, sometimes it's the product and, if you're a small company hailing from Portland, OR, it can come at the price of cred. With homegrown independent roasters such as Stumptown expanding into the burgeoning NYC espresso market, what was once considered an alternative to the big boys is slowly becoming a big boy itself.
So how does DIY and indie-heavy PDX keep it real? It becomes a breeding ground for the next wave of small independents that might develop into something larger down the line. Peopled by young couples with toddlers and folks exploring the next chapter in their lives, the growing swell of micro-roasters in the Portland area speaks to that region's history of upstarts, rebels and creatives.
In this fabulously descriptive profile, Kathleen Bauer discusses the trend and poses questions about the Portland roasting scene to five of its stars. One aspect we really loved about this article was the discussion of the volatility of coffee -- that dialing in the scientific elements is not actually a science at all, and that every batch of coffee is different. This extends into the brewing space, as well, and is something we often find ourselves reiterating to new-on-the-scene espresso enthusiasts who are in search of the Ten Steps to Perfect Espresso how-to guide that, honestly, can't possibly exist.
The creativity, artisan craftmanship and just plain nerdy obsession with delicious coffee that these roasters embody is something we love -- and something that makes us love the coffee they produce all the more.
