Category Archives: News – SCG

Update: SCG Rewards!

The response to SCG Rewards has been awesomely overwhelming! Which is exactly what we were hoping for, so we owe you one big, collective ‘thank you!’ Here, we should say that louder: Thank you – our customers rock!

Now that we’re nearly a month in, we’ve had some time to learn what is and is not working within the program. Namely, the refund process can get confusing in cases where customers have already spent the rewards but are now returning the items that earned those rewards in the first place. Questions have included:

  • Do I get to keep the items I spent my SCG Rewards on?
  • Do I now have a negative SCG Rewards balance?
  • Does the value of the SCG Rewards I used get deducted from my refund amount?

The answer was actually a ‘yes’ to the last question on the list. But that can be a bit confusing and, also, might leave customers feeling like they didn’t have all the details they needed to make a decision. We don’t want that at all!

So, effective today, we’re instituting a new policy in our SCG Rewards program, which is a 35 day delay between earning rewards and being able to redeem rewards. How does this solve the confusion? Seattle Coffee Gear’s return policy is 30 days. By delaying the redemption of earned rewards past the return period, we can be (reasonably) sure that you are happy with your equipment, have found the right fit and will be giving it a permanent spot in your home. You can then spend your SCG Rewards, removing concerns over what will happen with spent rewards from impacting your return decision.

Just to be clear, there is nothing you need to do on your end. The website will automatically release your SCG Rewards to you after 35 days and then you can use them as normal during the checkout process. You will also still be able to track your earnings and redemptions, you will just see a new addition to your account that lets you know when those earned points will be available to use.

This new policy may not be popular with everyone, and we understand that, but we do feel it is the best way to be transparent with customers about what is happening with their rewards. As always, please feel free to contact us with any concerns or suggestions regarding SCG Rewards. And, once again, thank you for being the coolest customers on planet Earth!

* SCG Rewards Terms and Conditions have been updated to reflect this change.

Spressa + Aeropress Giveaway!

We’re celebrating the launch of SCG Rewards with a lot of caffeine and a giveaway! What kind of giveaway, you may ask? Well, the kind that includes all spressa-2the loot listed below:

Want to win it all? Head on over to Facebook and tell us how winning this giveaway, and the sweet products contained within said giveaway, will make you a better person (Will it give you x-ray vision? Will it help you stay awake during class, allowing you to earn a passing grade?)!

We’ll announce the winner on Friday, so stay tuned!

SCG Rewards!

We have a very exciting announcement this morning: The launch of SCG Rewards!

Sure, shopping for caffeine-inducing coffee products is fun in and of itself, but wouldn’t it be better if doing so earned you a discount on future orders? That’s where SCG Rewards come in. We think our customers (that’s you!) are pretty much the bees knees and we want to give you a big ol’ hug. Given our inability to do so, we’ve decided to thank you with every purchase!

How Do You Earn Rewards?

If you’re signed up for SCG Rewards (get the deets below), then you simply shop as you normally would!

Here are the basics: Earn 1 point for every dollar you spend, with 50 points equaling $1 to be used on a future purchase. Each product, and your cart, tell you what you’ll earn with the purchase.

Each product shows what you can earn on the purchase!
Your cart let's you know how many points you'll earn and how to redeem them!
Your cart let’s you know how many points you’ll earn and how to redeem them!

Note: Commercial products and customers are excluded from earning reward points – sorry! 

For more details on how the program works, check out this page that’s completely dedicated to the nitty-gritty details!

How Do You Sign Up?

We don’t want anyone to miss out on an opportunity to earn reward points, so customers that created an account prior to today are automatically enrolled in SCG Rewards!

If you’re new to shopping at Seattle Coffee Gear, you can sign up while you’re creating an account. Just leave the “I’d like to start earning rewards – sign me up!” box checked and you’ll be up and running!

Sign me up, please!
Just leave the box checked to become a part of SCG Rewards!

How Do You Redeem Rewards?

You’ll need a minimum of $5 to redeem on an order, at which point you’ll be able to apply them as a payment during checkout. If you’re logged in, your cart will let you know how many points you currently have and will remind you how to apply them if you’ve reached the minimum.

If you're logged in, your cart keeps you in-the-loop on your reward points!
If you’re logged in, your cart keeps you in-the-loop on your reward points!

You can also check your balance, see a full history of earning/redeeming reward points and change your notification subscriptions at any time by logging into your account!

How Excited Are We?

We’re going to be really honest here: We squeal a little bit every time SCG Rewards get brought up around the office. We’ve wanted to implement something like this for awhile and we’ve put a lot of thought into the earning and redemption process. Our sincerest hope is that you like the program and that it provides value to you. After all, this is our ‘thank you hug’ substitute!

To get started today, just start shopping! If you have questions, don’t hesitate to contact us via phone or email – we’re here for you!

SCG Alderwood Mall Store Update #1

Did you think we were done opening stores for the year? Not so fast, fellow coffee lovers! We’re happy to announce logo_full_color800x800the move of our Lynnwood, WA retail store to the Alderwood Mall. With a grand opening date of October 18th, we’re busily working away on getting it ready for its big debut!

Located just a few miles from our current Lynnwood store, and across the walkway from REI and Nordstrom, we’re super ridiculously excited about this new space!  You can bet that the store will be jam-packed full of amazing coffee and gear, plus an onsite service writer to check in ailing machines for a little TLC. Oh yeah, and did we mention the demo bar for coffee tastings and classes?

Watch below as Gail walks us through the new space and details her vision for displays aplenty!

SCG Westlake Retail Store Tour

Westlake Retail StoreWe’ve completed our second build out of the summer, and now we’re ready to share the fruits of our labor! Gail and crew have done a lot of work in the last three weeks to finish getting everything setup in our new Westlake retail location for our grand opening last week. If you are disappointed you missed it, here is your chance to at least check the store out virtually.

The first thing you’ll notice when you walk into the store is a large gear on the floor. After all, we couldn’t have a store without our signature gear, and in this case we were lucky enough to have room for two of them. In case you are wondering, the other one is a metal gear located behind our demonstration bar. Inside the entrance on the left, we have a table of Saeco espresso machines, followed by Breville and Krups machines on another table.

We also have all of our Monin syrups, we carry over 40 different flavors, displayed in the left front window of the store since it shows through the glass well. Likewise, in case you need future convincing that a store with the word “coffee” in its name sells tea too, we have all of our tea, tea ware and cups sharing the spotlight in the front window. Along the back wall we have every coffee-making accessory you could possibly want. This includes, but is not limited to, French presses, pour overs, tampers, shot glasses, frothing pitchers, hot water kettles and Airscape canisters.

For those of you who want to try out different coffees, our Westlake retail location has its own coffee marketplace. This display features all of our local roasts from the Seattle area, such as Caffe Ladro, Caffe Lusso, Caffe Umbria, Middle Fork Roasters, Velton’s Coffee, Zoka Coffee and more! These coffees also make for great souvenirs or gifts for friends and family back home, as they allow to you share and enjoy one things Seattle is famous for. Let’s not forget all those great windows looking out on to 5th Avenue we keep talking about. In them we have a display of our shiny, single boiler machines, as well as a few others.  Around the center of the store you will find an island of drip coffee makers and single cup makers, and on the right of the store you will find displays for brands like Illy, Nespresso, Jura and Rocket.

If you couldn’t make our grand opening, that doesn’t mean you have missed out on all the fun things happening in the store. We will be offering regular coffee tastings hosted by our local roasters, equipment demonstrations and other classes and workshops. Located in the heart of downtown Seattle, our store is only a Monorail or bus ride away. Better yet, we offer free-home delivery from the store, so you don’t have to worry about hauling larger items back on the bus with you. Come on down and check the store out when you can, the crew in our Westlake retail store is excited as can be to talk coffee with you!

SCG Westlake Retail Store Tour

SCG Westlake Grand Opening Event on Saturday, July 19th

SCG WestlakeThe grand opening of our SCG Westlake store is nearly here! We are really excited to open our first namesake location, we and would love to see you there and share a cup of coffee with you. Coffee and espresso will certainly be in no short supply, and we will also be brewing a variety of other tasty beverages. The fun begins at 10:00 a.m., so make sure to be there when the doors open. Here’s a run-down of what is on tap so you know what to expect for the day.

Schedule of Events

  • 10:00 a.m. to 12:00 p.m.: Espresso brewed on our Francis Francis machines prepared by illy
  • 10:00 a.m. to 1:00 p.m.: Blossom Coffee will be showing off their One Brewer and preparing locally roasted Velton’s Coffee
  • 12:00 p.m. to 2:00 p.m.: Zoka Coffee Roasters will be brewing up some tasty roasts on the ever-popular Chemex.
  • 2:00 p.m. to 4:00 p.m.: Unwind with a glass of cold brewed coffee or a spot of iced tea prepared by Primula.
  • 2:00 p.m. to 4:00 p.m.: Its bound to be hot outside, but the folks from Breville will help keep us cool by whipping up some delicious treats on their Smart Scoop Ice Cream Maker.

Free Gift Bags

  • Hario Dripper
  • Shot glass
  • Coffee
  • Cups
  • And more!

Free Gift with Purchase (while supplies last)

We’re keeping this gift a secret, but its hard not to love. After all, you’ll practically be wearing your heart on your sleeve.

Raffle Drawing

In our opinion, you never can have too much coffee making equipment! In addition to the free gift bags and gifts with purchase we will also be raffling off sweet gear from Jura, Barazta and more!

If you’re in downtown Seattle this Saturday, please stop by the SCG Westlake store and help us celebrate its opening. The store is located inside Westlake Center, with its address being: 400 Pine St, Suite 112, Seattle, WA 98101.

SCG Westlake Store Update #2

Westlake storeThe soft launch of the SCG Westlake store is coming up fast! In fact, it is only four short days way, as we will be open for business on Tuesday, July 15th.  With the opening coming up soon, we wanted to give to you one last preview at the store before it opens so you can check on our progress.

Since our first visit to the store, Gail and her team have been busy building many of the cabinets, shelving and display cases, and transferring them to them to the store. Most of them are nearly completed, and just need a few finishing touches like doors or steel plates on the ends. These displays and shelving will line the back walls and surround the pillar in the center of the store. We also have wooden boxes to create our coffee marketplace, which will hold an expanded selection of fresh, locally roasted coffee as well as blends from Lavazza.

Gail is also in the process of reworking the existing event bar in the store, where we’ll host all our workshops and demos, to add a nice granite counter top. The front of the bar will be slightly different than the bars in our Bellevue and Portland stores, but we’ll leave that as a surprise for when you come visit. We can’t give our all secrets away! However, you can expect to find our signature metal gear on the red wall behind the bar.

Of course we haven’t forgotten our glorious windows! The window facing the mall will feature a wall of sparkling, rainbow-colored Monin syrup bottles, while there will be shiny machines on display in the street-side windows. If you’re in Seattle next week, you should come explore and play with all our fantastic gear yourself. Our doors open at 10:00 a.m. on Tuesday the 15th.  We also have a bunch of great stuff planned for our grand opening on the 19th, check back in next week for more details.

SCG Westlake Store Update #2

SCG Portland Retail Store Tour

Portland retail storeAfter six busy weeks of planning and building, our Portland retail store turned out fantastically! With the opening of our third retail store, there is now a place outside the state of Washington where you can come and visit us. Of course, there is also our website, which we must admit is pretty convenient and a great way for those of you who don’t live in the Pacific Northwest to check out and buy coffee gear. However, the advantage of visiting us in person is that you have the ability to play around with different products and the opportunity to attend some fun and interesting classes.

Speaking of those of you who are outside the Pacific Northwest, by now you might be wondering what the new Portland retail store looks like. Well, for starters, we have our shiny, new Rocket Espresso machines by the front door when you walk in. These machines are followed by a display of Technivorms and other drip coffee makers. We also have nearly every flavor of Monin syrup you can imagine setup in the front window, to create a lovely rainbow of goodness. Finally, just around the corner we have displays for well-known brands like Jura, Nespresso, Delonghi, Breville and Saeco.

In addition to espresso and coffee makers, we also have every accessory you need to around out your coffee making experience. For instance, we have hot water kettles, pour overs, scales, tampers, knock boxes and shot glasses. Of course, all of this gear wouldn’t be complete without the coffee itself. As such, we’ve created a “coffee market place” where you can find coffee from a variety of Portland roasters as well as a few Italian brands like Illy and Lavazza.

Besides all of the fantastic gear we have for sale on the floor, you will also find our repair center in the back of the floor. Here we can troubleshoot or fix your beloved machine on the spot or within a couple of days, if it is a more extensive repair.  We can repair most major brands, so if your machine is acting up, bring it on down and we can at least give you a free estimate of what it will cost to get your espresso or coffee maker fixed.

We think that store turned out wonderfully and couldn’t be happier with how the space looks. However, don’t just take our word for it. Take a virtual tour of our Portland retail store yourself in this walkthrough we filmed right before our grand opening. Better yet, come visit us in person the next time you’re in Portland, we’d love to have you!

SCG Portland Retail Store Tour

SCG Portland Grand Opening Event on Saturday, June 28th

SCG PortlandCan you believe we’ve almost reached the end of June already? What is even more exciting is that the Grand Opening of our SCG Portland store is just three short days away! The Grand Opening festivities will begin at 10:00 a.m. so make sure to arrive early and join us for day filled with delicious coffee tastings, raffle drawings and other goodies.

Free Gift Bags

The first 30 customers in the door will get a free gift bag packed with all kinds of sweet stuff:

  • Coaster
  • Shot Glass
  • Coffee
  • A candy bar (loaded with coffee beans, of course!)
  • Cups
  • And more!

Free Gift with Purchase (while supplies last)

Something has to be a surprise, right? Let’s just say this: You’ll be sporting your love of coffee!

Raffle Drawing

Our giveaways don’t stop at just the gift bags or gifts with purchase! We’ll also be raffling off machines, grinders and other accessories from Bonavita, Jura, Baratza and more!

Tastings and Demos

In addition to our slew of giveaways, we’ll also be treating your taste buds. Local roasters like Ristretto and Sterling will be hosting coffee tastings through out the day. Likewise, Bonavita and Krups will be stopping by to teach you how to brew up the perfect cup of coffee or espresso on their gear. It wouldn’t be summer without some frosty treats to help you cool down, so we’ll also be mixing up some sweet snacks on our Breville ice cream maker.

If you’re in the area this Saturday, we’d love for you to stop by and help us celebrate the opening of our third retail store. You can find us at: 26 NW 23rd PL, Portland, OR 97210.

SCG Westlake Store Update #1

SCG Westlake StoreWhat’s better than opening one new store this summer? Opening two! In continuation with our plan to take over the world, we are proud to announce that we will be opening a SCG Store in Westlake Center. The store will be our third location in the greater Seattle area and the fourth retail location we’ve opened overall.

The store will be open for business on July 15th, and we will be having a special grand opening celebration on July 19th. In addition to being located in the heart of downtown Seattle, one of our favorite things about this location is all of the windows. The store has a bank of windows that look out onto the mall and there are also several windows that face onto 5th Avenue, allowing you to find us easily from every direction.

As you might have guessed, Gail and Jim (and Scooter!) are once again busily working away in our shop. Yep, they have this build on top of the one they have already been working on for Portland; and you thought you had a jam-packed summer. As busy as we may sound, we are really excited about our grand openings, as they will make for an excellent summer. We also looking forward to seeing a lot of new faces in our stores, and hopefully some old ones too!

We recently made a trip down to the SCG Westlake store to pick out paint colors and determine what kind of fixtures we would like to install. Check out the video below to catch a sneak peek of the space.

SCG Westlake Store Update #1