The SCAA (Specialty Coffee Association of America) recommends 1.15% – 1.35% coffee solids for an ideally flavored cup of coffee. That leaves ~98% of the flavor up to the water itself — something not a lot of people talk about. Some folks want to reduce the descaling maintenance required by using distilled water or water that is put through a reverse osmosis system that has no mineral content in it, meaning it won’t contribute to scale build up on the equipment.
This infographic from awhile back laid out the different caloric intake of foods and drinks and the required energy output to balance their input, but we recently ran across this blog entry over at World of Mysteries that evaluated and named what they think are the 20 most harmful drinks in the US. Comparing each drink’s sugar content to another not-so-healthy food, they list several drinks that you’d expect to find on there — and painfully outline some coffee drinks as well.
At the end of April, Bloomberg reported (from Euromonitor) the most avid coffee drinking countries in the world, measured by the quantity consumed in liters per capita. We took that, put it in a table and assigned each country a general region, as well, so you can sort it and see which parts of the world are the biggest coffee connoisseurs.
A lot of people dig the ease of the Nespresso capsule machines, and if you’ve been on the market for one — or even considering pulling the trigger on picking one up — they’re sweetening the deal on purchases made between 4/30/10 and 6/30/10. If you buy a machine of $299 or more, you can fill out a rebate form that will apply a $50 credit to your Coffee Club account.
Since spending a nice chunk of time in its rolling hills in our youth (St. Mullins reprazent), we have always had a soft little spot for Ireland. While the coffee scene in the rural areas was non existent, we didn’t really see much of anything going on in the major cities we visited, either, but that was 15 years ago and a lot has changed since then.
No, there weren’t any wrestlers present, but there was a high concentration of coffee related ninjas on the floor. Last week, we were lucky enough to head down to Anaheim, CA, for the Specialty Coffee Association of America’s Main Event, which is a specialty coffee industry educational and trade show that covers everything from coffee growers to roasters to equipment suppliers to mad skilled baristas. This year, it also hosted the United States Barista Championship — with Mike Phillips of Intelligentsia defending and re-securing his title. He’ll be heading out to compete with the rest of the national barista champs from around the world at the SCAE (Specialty Coffee Association of Europe) event this summer in the UK.
For Richard Branson, an essential criteria for his business success, his compass, is the idea of ‘fun’. He has infused it into all the brands he has founded, promoted and seen flourish — and it’s arguable that the simplicity of the idea in and of itself is what has made the brands he’s launched gain traction and longevity in their respective markets. Sure, when we get too complicated, we lose sight of what we’re trying to achieve and run the risk of confusing the people with whom we’re trying to communicate.