One of the things we loved hearing about during our visit to Hario USA was Edwin’s experiences with the International and US versions of the Cup Tasters Championship. Devised to accentuate the importance of tasting the flavor of coffee — instead of seeing it simply as a commodity or a fuel — the contest brings coffee buyers from all over the world together to compete head-to-head.
Who has the best taste buds? Only the strong survive? OK, not so much. But it was fun learning about it from Edwin.
Edwin Martinez is not only the US representative of the Hario products, he’s also a third-generation coffee farmer from Guatemala. While we visited him last month, he talked to us about a coffee processing experiment that he undertook with some of his roasting customers who were looking to change the base flavor of the coffee before they got their hands on it. This video covers the experiment and talks about coffee processing in general, as well as how what is done to the coffee at the plantation effects the end flavor of what will end up in your cup.
One of our favorite discussions with Edwin Martinez of Hario USA was in regard to coffee and agriculture. He is a third generation coffee farmer in Guatemala, and also participates on an international level in several aspects of the coffee industry and community — from tasting competitions to product development. Because of this, he has a fairly unique perspective and he often sees the coffee chain from end to end.
In this video, he talked with us about roast trends in the US by region, how farmers react to different industry factors and gave us some insight into how coffee grown at different elevations have different flavors and acidity.
As magical as it is tasty, commercial grade halogen bars are configurable to brew at a flatline temperature, which is fairly unique amongst coffee brewing methods. When we visited Hario USA, Edwin Martinez showed us how this awesome machine works — and while it would be rare to use these at home (or even to see them in cafes in the US, actually), we thought the mad science + brewing tips shed some great light on making great coffee in general.
In the next installment of our field trip to the Hario USA HQ in Bellingham, WA, Edwin demonstrates how to use the Hario pour overs to make a truly delicious cup of coffee.
The pour over technique can produce an excellent, single-cup of coffee at home with relatively minimal investment. It does take a little bit of knowledge on the front end, and choosing which pour over is the right one for you can be part of this. We headed up to the US HQ of Hario USA (a Japanese company) awhile back, and talked with the US rep, Edwin Martinez, about all kinds of coffee related subjects. In this video, he explains the concept behind pour overs and compares a few different available models.