Coffee 101: Fair Trade vs Direct Trade
Whether you’re sipping on a delicious cup of Velton’s Single Origin Mexico Nayarita, or savoring Zoka’s Espresso Palladino, your beans have started their journey hundreds or thousands of miles away from you (at least if you live in Seattle). Roasters source beans for their signature blends or single origins in one of two ways: They either buy green (unroasted) beans from importers, or they visit farms around the world to purchase beans directly from coffee producers.
Coffee is one of the most highly valued products in world trade, however it’s also an incredibly labor intensive crop with a yield at the mercy of weather conditions and a price dictated by market forces. An abundance of coffee in the global market drives prices down, while smaller harvests can demand higher prices. It’s a tricky business since it can take up to four years for a coffee plant to yield fruit, making it difficult for producers to respond quickly to a fluctuating market. In 2001, a global oversupply of coffee depressed prices worldwide to an all time low of 45 US cents a pound, and overnight thousands of farmers were forced out of business. It was an intense reminder of how vulnerable these farmers are to price fluctuations at a global scale.
The Fair Trade program was established to set a floor price for green beans on the global market (a minimum of $1.40/lb for unwashed Arabica, or the market price if higher, plus 20 cent premium for community development) and promote sustainable practices for commodity producers around the world. The participants must adhere to a series of standards such as participation in a co-op and investment of at least 5 cents in quality or productivity investments, and in exchange they become Fair Trade certified (identified by a black and white logo of a man with outstretched arms). Fair Trade Certification is monitored by an independent company called FLO-CERT to ensure that producers are following the outlined guidelines. How does this impact you? As a consumer you can breathe a little easier knowing that farmers were paid a fair price for the beans in your hopper. It’s important to note that Fair Trade has faced some criticism in recent years because it requires co-op participation (excluding some producers that want to remain independent) and some claim there is little evidence of community investment.
Direct trade takes a slightly different approach to sourcing, whereby roasters are traveling to and purchasing directly from coffee producers across the world. This gives roasters access to smaller growers that don’t want to participate in a co-op (and are thereby excluded from Fair Trade), and gives them more control over quality, consistency and visibility into immediate social and environmental concerns. While direct trade has become increasingly popular in recent years, there are no uniform standards that everyone adheres to. As a consumer, this means you are trusting your roaster to conduct business in an ethical manner. Some roasters like Intelligentsia and Counter Culture have established their own direct trade standards to promote visibility and accountability for their purchasing practices. Counter Culture even partners with Quality Certification Services, a 3rd party organization that verifies their own guiding principles. We are extremely fortunate to work with a number of roasters in the Seattle area who source directly; one of which, Caffe Ladro, recently traveled to Central America to source beans, visiting Nicaragua, El Salvador, Honduras and Costa Rica. By purchasing directly from producers, not only can they find the highest quality beans, but they can give back to the communities they work with in a tangible way. This year, Ladro will launch a program to donate $1 of each bag of Natamaya coffee to build a soccer field.
Since direct trade relationships have the potential to create long-lasting and mutually beneficial relationships with producers around the world, the business practice itself is sustainable and more transparent. That means that even those of us who are at the end of the line, enjoying delicious cups of coffee, can better understand where this product comes from and contribute to a positive community impact with every sip … and who wouldn’t dig that?
Face Off: Musica vs. Giotto Evoluzione
Decided to up your latte game and invite a ‘prosumer’ espresso machine into your home? I was interested in learning more about two of the the heat exchangers that we have in the store — the art deco inspired Nuova Simonelli Musica and the hand crafted Rocket Giotto Evoluzione — so I decided to take them each for a test drive. Now, if you’re into straight up features and spec comparisons, check out the table I’ve laid out below; but if you learn more from hands-on experiences, read on!
I started with the Musica and instantly fell in love with its portafilter. The smartly angled handle enables the filter basket to lie flat on the counter. Jessica held my hand as I dialed in the grind using the Mazzer Mini E – Type A grinder. After pulling a number of double shots, I came to appreciate the Musica’s automatic pre-infusion and programmable volumetric buttons, making this machine a breeze once you figure out the right grind and tamp for your bean. You can also steam milk extremely quickly using the standard three hole steam tip. I loved the paddle functionality to control the steam, allowing you to pulse or flip up for maximum power.
As I approached the Rocket, I could see my reflection in its highly polished casing. With a commercial-grade brew head, I was in store for consistent shots given the thermal stability provided by the E61. After inserting the portafilter, I flipped up the lever all the way to begin shot extraction. I was glued to a timer while pulling shots, and this would be best practice given there isn’t volumetric programming on this machine. Steaming was straightforward with a traditional steam knob and single hole tip, giving me a little more time to work up the microfoam.
In the end, there was no difference in shot or milk quality from these two exceptional machines, so it all boils down to a few essentials in your decision set. If you need a convertible water source, crave sleek steel lines and appreciate the ritual of classic espresso extraction, the Giotto Evo is a strong bet. If you need an NSF rated machine for a small cafe environment or dig modern conveniences like programmable volumetrics and disco lights, give the Musica a happy home.
![]() Nuova Simonelli Musica |
![]() Rocket Giotto Evoluzione |
|
| Dimensions | 12.75 in W x 16 in D x 16.75 in | 12 in W x 17 in D x 15 in (16.5 in w/ cup rails) |
| Reservoir Size | 2.3 Liters | 2.9 Liters |
| Water Source | Either reservoir or direct connect | Convertible |
| Programmability | Volumetric control | None |
| Case Design | Stainless steel with optional disco lights | Stainless steel and fancy like a race car |
| Steam Wand | Traditional, not insulated, 3 hole tip | Traditional, insulated, 2 hole tip |
| Boiler Material | Copper | Copper |
| Pre-infusion | Automatic and programmable | Passive |
| Boiler Volume | 2 Liter | 1.8 Liter |
| NSF rated | Yes | No |
| Pump | Vibratory | Rotary |
| Gauges | Boiler pressure | Steam boiler & brew head pressure |
SCG’s Most Popular Coffee Gear – 2012
Even if you don’t buy into New Year’s resolutions, there’s nothing wrong with thinking about little ways to improve your quality of life and that of those around you. (We know what you’re like without your morning coffee. It’s okay, this is a safe place.) Why not start with a commitment to make better coffee in 2013? Here’s a list our best selling gear from last year to help you get started!
Under $500
Saeco Aroma Black – $229 Stainless Steel – $259
Compact and durable, the Aroma is a great entry-level espresso machine. It’s extremely easy to use, and the pressurized portafilter and included pod adapter will have you brewing with E.S.E. pods, pre-ground espresso, or freshly ground beans with ease.
Saeco Via Venezia Black – $299 Stainless Steel – $349
The Via Venezia and Aroma share the same internals therefore they function almost identically, but the Via Venezia offers some slight improvements: larger capacity water reservoir (98 oz), steam wand with more mobility, and more clearance between the drip tray and brew head so you can brew into larger cups. This little workhorse will keep you caffeinated with no problems.
Breville Infuser BES840XL – $499.95
The Infuser is the only espresso machine in this price range to offer an internal PID, and while it’s not programmable, it stabilizes the brew temperature for perfect shot extraction. With built-in pre-infusion, commercial style steam wand, and compact stainless casing, you’ll be proud to have this on your counter top.
Under $1000
Rancilio Silvia – $629 with PID – $879
Simple, reliable, durable. The Silvia is one of the best sellers in the home espresso market and it’s a great machine on which to hone your craft since you’ll need to be precise with your grind and tamp. Upgrade to the installed PID version for programmable temperature control.
Saeco Syntia SS Superautomatic – $849
The Syntia is a compact and stylish superauto that offers the convenience of automatic espresso brewing paired with manual milk steaming – perfect for folks who order extra-hot lattes. With Saeco’s removable brew group and Intenza water filter system, it’s also easy to maintain and a great option for those who need a little extra help in the morning. ☺
Crossland CC1 – $699 (now 10% off!)
A PID comes standard with this single boiler, which let’s you customize brew and steam temperature, pre-infusion time, and volume. We love the stainless steel casing, thermo-block enhanced steam to switch quickly between brewing and steaming, and the programmability for this price point.
Under $1500
Breville Double Boiler – $1199.95
When you’re ready to brew and steam simultaneously, you’re ready for this bad boy. With an easy to use interface, you can program the electronic PID with extraction temperatures, volumetric control, and pre-infusion duration.
Nuova Simonelli Oscar – $1050
If you think you need a dual boiler for simultaneous brewing and steaming, think again. Heat exchangers like the Oscar provide similar benefits at a lower price point. This machine has great steam pressure, a large water reservoir, and is also available as a direct connect machine. It’s available in a sexy metallic red as well – vroom vroom.
DeLonghi 23450SL -$1499.95
This is one of DeLonghi’s newer superautomatics on the market, and if you are a bleary eyed zombie before your morning java, you will appreciate its one-touch functionality. It produces some of the hottest coffee we’ve seen from superautos.
Under $2000
Saeco Exprelia -$1899
This one-touch dual boiler is streamlined and compact, and we love that if offers both one-touch functionality for auto-frothing milk or manual steaming with a stainless steel steam wand – no panarellos here. Right now we are offering a year’s supply of coffee with the purchase of a new Exprelia!
Rocket Cellini Premium Plus – $1799 Giotto Premium Plus – $1899
Hand craftsmanship, a commercial grade E61 brew head and high polished stainless steel seduce many an espresso lover to bring the Cellini or Giotto Premium Plus into their lives. You’ll be extracting delicious shots and impressing all your friends with this one.
Sky’s the Limit
Rocket R58 – $2699
You’re ready to take it to the next level with this powerhouse. The dual boilers work independently to stabilize the espresso boiler, and maximize steam pressure without compromising shot quality.
Saeco Xelsis – $2999 or Xelsis ID – $3199
The only thing missing from these superautomatics is the ability for them to read your mind…coming in 2015 (Just kidding!) Right now you’ll have to be satisfied with the ID’s fingerprint recognition technology to access your drink profile and create beverages at the touch of a button.
Izzo Alex Duetto II – $2250 Duetto III – $2495
This dual boiler has commercial quality components, electronic PID control, and the option to plumb into your water line. It’s new older brother, the Duetto III offers an upgraded fit and finish, larger drip tray, and stainless steel cup rails. Both solid performers can take your java to the next level.
Field Trip: Zoka Cup of Excellence Tasting
You may be wondering, what is the Cup of Excellence (COE)? How will my cup measure up? Will it give me an inferiority complex? I was first introduced to the COE on a recent field trip to Zoka Coffee Roasters, where Sam and I got a tour of the facility and the low down from head roaster Celeste Clark.
The COE is one of the most esteemed awards given to coffee roasters. Over the course of three weeks and at least five tasting rounds, coffees are rated based on the following criteria: cleanness of cup (can the coffee’s terroir show through?), acidity (does it have a brightness to it?), mouthfeel, flavor (a combination of taste and aroma), aftertaste, balance and overall score. Each round eliminates the lowest rated coffees, and the last ones standing that receive 85 points or higher are Cup of Excellence Winners. Among the highest quality coffees in the world, consider yourself lucky to get your hands on these beans.
Zoka is no newcomer to the COE and coffee roasting accolades, their founder Jeff Babcock having previously judged the Guatemala Cup of Excellence competition. On our recent field trip, we tasted their Espresso Palladino Blend, Tuscan Blend, Colonel Fitzroy and Java Nica according to COE standards. We started the cupping process by experiencing the aroma of the ground coffee in each cup, three cups per blend to compensate for any inconsistencies. We then combined equal parts ground coffee and water, allowing the coffee to bloom and steep for four minutes. While breaking the delicious brownie-like crust (see photo for action shot), we got to experience the aroma a second time.
Celeste and Dana, pros in the coffee world, then went to work removing the grounds from each cup, and we waited six more minutes before we had our first sip. Like tasting a fine wine, a loud slurp from the spoon was key to getting enough air on the palette to highlight various flavor profiles. To prevent caffeine overload, it’s commonplace to spit post-slurp, rinse your spoon and repeat with the next cup. Slurp, savor, spit, rinse and repeat. As the coffees cooled down even further, different flavors began to shine through, and I tasted more cinnamon notes in the Java Nica, hints of pecan in the Colonel Fitzroy and the Palladino’s deep molasses undertones. It was a coffee revelation!
I’m often so eagerly awaiting my cup of java in the morning that I throw it back quickly to feed my inner-beast, but this experience reminded me to take the time to indulge in each cup. Savor your coffee as it cools from piping hot to room temperature – you’re guaranteed to taste more complexity with each sip.
Thank you to Zoka for sharing this meticulous cupping technique with us and being so generous with their time! If you’re a lucky Seattlite, stop by one of their cafes and treat yourself to an artfully crafted coffee beverage this winter.
Homage to Brewing: Burgundian’s Coffee Beer Festival
Is it possible? Could two of my favorite beverages, coffee and beer, share the same glass at the same time, in the same reality? String theory aside, Burgudian’s Coffee Beer Fest last weekend accomplished this very feat, and Sam and I were fortunate enough to attend.
With over 20 coffee beers, 5 toddy cocktails and a caffeine-infused food menu to get through, we braced ourselves for the long haul — thankfully, doors opened at 10am. Here’s a rundown of our favorites from the artfully constructed line-up:
Big Time’s Marzen Oktoberfest aged on Stumptown’s Ethiopia Mordecofe: This medium brown combo was light and refreshing, with hints of brown sugar and citrus notes — a solid standby throughout the afternoon.
Fremont Dark Star Imperial Oatmeal Stout aged on Tony’s Ganesha Espresso: The highest gravity mix at 8% ABV, this beer was big and balanced with a hint of sweetness. It highlighted the espresso’s depth and the stout’s molasses undertones.
Elysian’s Split Shot Coffee Milk Stout with Lighthouse Coffee: Velvety, dark and mysterious, this stout was extremely smooth and mellow, reminiscent of Guinness.
Straight Bourbon Cold Toddy: Zoka cold toddy, bourbon, vanilla citrus bitters, orange zest. Smooth toddy spiked with citrus made this cocktail refreshing and dangerously sippable. I’m re-creating this next summer.
Bacon Dipped in Coffee-Infused Chocolate: Um, this kind of speaks for itself. Fan-freakin’-tastic!
It’s Friday, and I wish we could do it all over again tomorrow. Thank you to the Brouwer’s crew and Burgundian for orchestrating a killer event. We just hope that we won’t have to wait a full year to again witness another marriage of beans and hops.
Back to the Roots: Putting coffee grounds to work
What do you do with your coffee grounds? Compost them, toss them in the garbage, leave them in your knock box and forget about them until you get yelled at by your house mate? Don’t do the latter, mold is a serious health concern, people.
Co-founders Alejandro Velez and Nikhil Arora put recycled coffee grounds to work every day at their company Back to the Roots. The pair met at UC Berkley, and were inspired by a lecture that discussed the potential to grow gourmet mushrooms entirely on recycled coffee grounds. Sparked by this fun fact and a little entrepreneurial spirit, they started growing mushrooms in a bucket of used grounds, and eventually developed mushroom growing kits that you can use in the comfort of your home.
The kit comes with a cardboard carrier, bag of recycled coffee grounds, mushroom spores and a water mister. With a little TLC (mist the bag twice a day) and in as few as 10 days, you can harvest your first batch of oyster mushrooms and most kits yield at least two crops.
Check out my first batch after 14 days. These mushrooms ended up on my plate sautéed with garlic, olive oil, chili flakes and tossed with angel hair pasta. Delicious!
Back to the Roots is on track to recycle 3.6 million pounds of coffee grounds from Peet’s Coffee and Tea in 2012, and help families grow over 135,000 pounds of fresh food in their own homes. Sustainability + yummy mushrooms = many happy tummies. I bet you’re going to think twice before tossing out your coffee grounds now – am I right?
Face Off: DeLonghi Single Boiler Espresso Machines
Earlier this week, Gail and Kat whet your appetite with an overview of the EC155, BAR32, EC270, EC702, ECO310BK and kMix. Are you still craving more? Wondering about shot performance, steaming functionality and other nuances between these machines? As a newbie to Seattle Coffee Gear, here’s my take on the Delonghi single boilers. Let’s start with the similarities:
Ease of Use: All of the single boilers have the same basic functionality, and are extremely easy to operate. They all use pressurized portafilters and include plastic tampers (all uptamp excluding the kMix). The EC155 and BAR32 have a dial to power on and select either steam or brew functionality. With the EC270, EC702, ECO310BK and kMix, these were updated to 3 buttons vs the dial. One push (or turn), and you’re good to go!
Shot performance: I used illy Medium Roast Espresso in my testing, and overall shot performance is comparable across these models. I noticed slightly less crema from the EC155, but aroma and shot temperature (130-135 degrees) seemed on par.
Milk Frothing: All of these models come with slightly different panarellos, which make frothing a breeze. The average time for milk to reach 140 degrees was 45-50 seconds. The panarellos all have limited mobility, and smaller pitchers work best, especially for the EC155 and BAR32. You won’t get a velvety microfoam from these wands, but there was no difference in foam quality across the board.
Now, on to the differences:
EC155: This has the smallest footprint of the bunch, but with that comes extremely low cup clearance – nothing but a small shot glass will fit under the brew head unless you remove the drip tray. While none of these machines include a solenoid valve, this machine delivered the wettest puck.
Bar 32: The retro styling of this machine is the only thing setting it apart from the EC155, and with that comes slightly higher cup clearance.
EC270: This machine marries the styling of the two previous models – with the studded metal top from the EC155, and the Bar32’s rounded lines. Crossing the $100 threshold gets you a passive cup warmer and a side knob for steam control.
EC702: Stainless steel casing sets this machine apart, and it has the largest footprint of the group. It also delivered the driest puck!
ECO310BK: If you want rounder lines, a passive cup warmer and a monster drip tray, this is your best bet.
kMix: Its compact design packs a punch with great cup clearance, shorter recovery time between shots and nice build quality. This model also has an upgraded portafilter with rubberized grip.
So, after all this testing, which single boiler would come home with me? It mostly boils down to aesthetics and space. With little counter space to spare, I’m sold on the kMix’s small footprint and cup warmer. For under $200, I’d place my bet on the EC702, but I’m a sucker for stainless and straight lines.








