Daily Archives: April 14, 2010

Knowledge IS Power: Balance & Accountability in Home Espresso

For Richard Branson, an essential criteria for his business success, his compass, is the idea of ‘fun’. He has infused it into all the brands he has founded, promoted and seen flourish — and it’s arguable that the simplicity of the idea in and of itself is what has made the brands he’s launched gain traction and longevity in their respective markets. Sure, when we get too complicated, we lose sight of what we’re trying to achieve and run the risk of confusing the people with whom we’re trying to communicate.