Field Trip: Hario USA – Coffee Roasts & Agriculture

One of our favorite discussions with Edwin Martinez of Hario USA was in regard to coffee and agriculture. He is a third generation coffee farmer in Guatemala, and also participates on an international level in several aspects of the coffee industry and community — from tasting competitions to product development. Because of this, he has a fairly unique perspective and he often sees the coffee chain from end to end.

In this video, he talked with us about roast trends in the US by region, how farmers react to different industry factors and gave us some insight into how coffee grown at different elevations have different flavors and acidity.

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