Starbucks V.2.0 – Take Two

As folks discuss the reasoning behind Starbucks’ recent move to completely retool & rename their 15th Ave Coffee and Tea house, yet another example of the global java giant’s new approach is put on display: The redesigning of the back room of one of their Hong Kong locations to look like that city’s coffee shops from the 1950′s and 1960′s.

Literally translated as “Ice Room,” the Bing Sutt style change-up also comes with some specialized additions to the cafe’s menu to further extend the coffee chain’s connection to its local area. We love the design of the space and applaud their attempts to increase their community relevance — whether or not a face lift and menu change will revitalize their market share remains to be seen.

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